Trend Hunter futurist Ady Floyd works with Fortune 500 clients to help them prepare for what’s to come—and her Future of Retail keynote gives viewers a glimpse of just how much the modern world is evolving every day. To stay on top of their respective markets, retailers need to understand exactly where their consumer’s interests lie. To illustrate this evolution, Floyd highlights how retail has changed over the years—considering the resurgence of brick and mortar stores, digital gifting, and omnichannel strategies that aim to connect the two. Now that COVID-19 has disrupted the retail space yet again, brands need to adapt to the ever-changing and increasingly saturated ecommerce market while working to maintain a positive brand connection with their consumers in order to stay relevant.
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